donderdag, februari 24, 2005

De Macht van je Mening

Hi iedereen. Nog voor de zomer ontstaat een nieuw bedrijf, buzzer. Buzzer gaat 'word-of-mouth' marketing en customer feedback campagnes introduceren. Pfffhew. Wat een mond vol. Sta open voor betere alternatieven.

In lijn met de Open Source gedachte uit een eerdere post gaat het om een concept waarbij bedrijf en consument samenwerken. Door middel van campagnes waarin consumenten gevraagd worden om feedback te geven op nieuwe producten. En erover te praten met anderen. Op jouw manier. Zoals je nu ook elke dag met vrienden, collegas praat over ervaringen van producten, diensten. Waarom ?

Om de afstand tussen bedrijf en consument te verkleinen. Om eerlijker en intensiever met elkaar te communiceren. Om consumenten een verdragende stem te geven. Waardoor betere producten ontstaan. En betere, meer effectieve en minder storende marketing wordt bedreven. En last but not least, om eerlijke 'word of mouth' te stimuleren. Want word of mouth is een essentiele tool in onze samenleving. Die we gebruiken om sneller, betere beslissingen te nemen over wat we kopen, wat we doen, hoe we onze kostbare vrije tijd gebruiken. Zolang het maar eerlijk blijft. En open.

De komende maanden zijn essentieel voor ons. We bouwen het platform, gaan de consumenten zoeken die in de campagnes mee willen gaan draaien, zoeken mensen om het team mee te versterken, bespreken de eerste campagnes met pilot klanten. Enzo.

Wil je meer weten, heb je suggesties, wil je op de hoogte worden gehouden of kan je niet wachten om een paar ton euri aan deze venture te doneren als bijdrage aan een betere samenleving,
mail me.


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